Process

Channel Pricing Associates can help with each phase of the channel strategy and program design process.

Run

Typically during the first quarter companies are operating under new programs and monitoring the results. During this phase we assist our clients with any necessary adjustments to recently launched programs and establish quantifiable metrics for program success. We also conduct research to help define future strategic options.

Evaluate

We take a close look at channel performance and behavior and determine whether changes are required for the coming year. We gather input from the channel and manufacturer sales teams to assess satisfaction and program effectiveness.

Create

We help clients design new strategies, programs and pricing to reflect changing market conditions and the need to motivate new channel behaviors. Our sophisticated economic models help predict the likely impact of program changes on manufacturer and channel financial results.

Launch

We assist with the development of marketing collateral, what-if tools, program documentation, training and presentations necessary to effectively communicate new programs and pricing to their channel partners.